How can we reframe a brand’s tone in digital and experiential mediums to appeal to millenials?

With: Jared Huskey

My Role: Art Director, Strategy, Animator, Editor


Groupon is a global e-commerce marketplace that connects subscribers with local merchants to give deals on offerings for activities, travels, goods, and services. When analyzing Groupon’s brand voice, it was lacking personality and cohesion across platforms. We wanted to give Groupon a personable voice with more of a human touch.

The Idea

Every dollar deserves a home. Groupon helps you save dollar bills from the harsh, prison-like conditions of cashier drawls. Keep dollar bills safe in the warmth of your wallet as you go out and have a good time at a fraction of the normal cost. Neither you nor your money will have to worry about losing the other when you use Groupon.