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Supergoop!

With
Kiana Fernandez

My Role
Art Director
Gross. Oily. Unnatural. Chore. These are all common misperceptions of SPF due to bad experiences with sunscreen. Through this campaign, our goal was for young women to know that they don’t need sunscreen for protection. They just need SPF and Supergoop is SPF as make-up.

Don’t think about your daily rituals anymore or any less than you had to before. By adding zero steps, you get full protection.

Tag: SPF Looks Like This




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