Matty Barker

My Role
Art Director
Background + Challenge
UPS is a global package delivery company that manages the flow of goods, funds, and information in countries and territories worldwide. Although they were the first package delivery company to serve every address in the Continental United States, competitors now have the same shipping offerings with similar pricings. Since there isn’t much difference in shipping capabilities amongst competitors, UPS needed a way to distinguish itself as a brand that understood their customers to establish brand loyalty and trust.

Tag: It’s all about your box

When you’re waiting for a package to arrive, it’s all you think about. You track the route, ecstatic to tear into your iconic brown packaging. Once the package arrives, the world melts away, and until you open it, nothing else matters. UPS gets that. We make the delivery process as smooth as possible, so nothing gets in between you and your box.


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